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Spell & Sell
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Shopify work built for measurable growth

Selected engagements across conversion, custom storefronts, headless commerce, integrations, and automation.

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Beauty & SkincareFashion & JewelryFood & BeverageHealth & WellnessHome & Family
D. LouiseD. Louise
Fashion & Jewelry

D. Louise

A custom Shopify theme and iterative CRO program focused on product discovery, cart usability, and stronger brand expression.

MOD LightingMOD Lighting
Home & Family

MOD Lighting

A phased Shopify Plus headless migration built for faster iteration, international growth, and immersive product experiences.

Every.Every.
Food & Beverage

Every.

A multilingual headless replatform with reusable components, Shopify synchronization, subscriptions, and loyalty.

Seal Skin CoversSeal Skin Covers
Home & Family

Seal Skin Covers

A headless commerce platform supporting complex configuration, dynamic pricing, and a catalog with more than one million variants.

Groove PillowsGroove Pillows
Health & Wellness

Groove Pillows

A headless Shopify and Sanity platform designed for faster pages, flexible campaigns, and mobile-first shopping.

Minna FashionMinna Fashion
Fashion & Jewelry

Minna Fashion

A mobile-first Shopify experience with smart variant visuals, precise filtering, product zoom, and made-to-order workflows.

My Cruise RouteMy Cruise Route
Home & Family

My Cruise Route

A serverless Shopify integration that automates personalized map generation, order tracking, and digital fulfillment.

MyOlavsonMyOlavson
Home & Family

MyOlavson

A headless Shopify replatform with modular content, account management, loyalty, and a custom bundle-building experience.

What we do best

Shopify Design and Conversion

Create clear, high-performing storefronts and improve the paths that turn product interest into revenue.

Custom Shopify and Plus

Build maintainable themes, Shopify Functions, custom applications, and commerce logic around real operating needs.

Headless and International Commerce

Engineer scalable storefronts, content systems, localization, and multi-market architecture when the roadmap justifies it.

Integrations and Automation

Connect CRM, ERP, 3PL, subscriptions, lifecycle marketing, analytics, and specialist services without fragile handoffs.

Continuous Growth

Support CRO, performance, accessibility, analytics, experimentation, and technical operations after launch.

01. Discovery

Theme 2.0 & UX

C
Custom UX + Speed
Modular Sections (2.0)
Me

02. Planning

JSON Architecture

index.json
Main Section
Block A
Block B

03. Executing

Liquid Schema

hero.liquid

{% schema %}

"name": "Hero Banner",

"settings": [{...}]

{% endschema %}

04. QA & Deploy

CLI & Performance

>_
theme push
Live
Speed
98/100
ConversionOptimized

Direct Senior Access
Engineer Your Evolution

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Spell & Sell

About us

Email →info@spellnsell.com
Address →
1 Queen Street Pl
London, EC4R 1QS, UK

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Spell & Sell

With extensive experience, Spell & Sell builds the core of successful e-commerce platforms.

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Address

1 Queen Street Pl, London,
EC4R 1QS

Contact

info@spellnsell.com

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