About HTLT Suppls

HTLT Supps, founded by Greg Doucette, partnered with us to strengthen their e-commerce experience and create pages that better supported performance, clarity, and conversion. As a fast-moving brand in a competitive category, they needed a storefront experience that could communicate value quickly and turn traffic into customers more effectively.

The goal was to build a sharper path to purchase through clearer page structure, stronger messaging, and more conversion-focused execution. We delivered work centered around usability, sales performance, and a smoother buying journey.

What we did

Sales Page Development

We created and refined sales-focused pages designed to better guide visitors from interest to purchase.

Funnel Optimization

We improved conversion paths across key pages to reduce friction and support stronger buying intent.

Messaging & Offer Structure

We refined content hierarchy, product messaging, and offer presentation to make the value proposition clearer and easier to act on.

CTA & User Flow Improvements

We improved call-to-action placement and page flow to help users move through the storefront more naturally.

Landing Page Enhancements

We worked on landing page structure and page experience to support stronger engagement and better conversion outcomes.

Conversion-Focused Iteration

We implemented practical improvements across the storefront with a clear focus on sales efficiency and overall performance.