Orelia London
Same Fabric, New Home
Shopify | Fashion
What we did
Smart Variant Visuals
Instant image switching based on selected color or style, so customers always see exactly what they’re buying, reducing hesitation and increasing conversions on premium products.
Precision Filtering
Advanced, multi-attribute filtering lets shoppers refine by size, color, fabric, and price, making large luxury collections effortless to explore.
Luxury Zoom Experience
High-resolution, fluid zoom reveals fabric texture, beadwork, and stitching, bringing couture-level detail to the digital storefront.
Made-to-Order Logic
Custom delivery date selection for made-to-order and preorder pieces, aligning production timelines with real customer events.
Production Journey Tracking
A visual progress tracker keeps clients informed from pattern cutting to final quality check, turning wait time into part of the luxury experience.
Performance-First UX
Optimized code, clean UX, and mobile-first layouts deliver lightning-fast load times without compromising elegance or visual impact.
A Luxury Shopify Experience
We redesigned Minna Fashion with one goal: remove friction between the customer and the product. Built mobile-first and performance-driven, the new Shopify storefront delivers a couture-level experience that feels as refined as the collections themselves.
Smart variant image switching ensures customers always see the exact color or style they select, while advanced filtering makes discovering the perfect piece effortless, even across a large catalog. High-fidelity zoom brings fabric, texture, and craftsmanship into focus, recreating the confidence of an in-store experience online.
For made-to-order and preorder pieces, we introduced custom delivery date selection and a visual production tracker, turning the waiting period into part of the luxury journey.
The result is a fast, intuitive, and future-ready fashion store, where technology enhances craftsmanship, and every interaction feels intentional.
