Food & Beverage
Every.
A multilingual headless replatform with reusable components, Shopify synchronization, subscriptions, and loyalty.
Building Unidukan, Unilever's e-commerce platform
Shopify Plus | Food | Groceries
About Unidukan
Unilever, a global consumer goods company, sought to launch a direct-to-consumer (D2C) platform encompassing products from all its brands. The initial phase aimed to provide Unilever employees with a dedicated shopping platform offering exclusive discounts and offers, bypassing third-party retailers.
Additionally, Unilever intended to extend this benefit to employees of selected partner companies.
What we did
Replatforming to Shopify
Created a custom Shopify platform that could handle OTP logins, multi-tiered discount logic, and complex feeds for each logged-in customer.
Multi-Market Localization
Implemented multilingual infrastructure via Shopify.
Reusable Component System
Built a library of modular components, allowing rapid content creation and flexible page layouts.
Seamless Shopify Integration
Synced products, inventory, and orders in real-time between Shopify and the frontend.
Subscription & Loyalty Systems
Integrated recurring order logic and tailored loyalty experiences to boost retention and lifetime value.
Performance & Growth Ready
Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.
Delivering a customized solution using Shopify
For this complex project, Spell & Sell focused on creating a visually appealing, responsive e-commerce platform adaptable to any device. Leveraging Shopify, our team delivered a highly customized solution adhering to Shopify's best practices in functionality, performance, and flexibility.
To meet Unilever’s specific business goals and regulatory requirements, we extended Shopify with advanced functionality using custom Shopify extensions and resilient in-house solutions hosted on Google Cloud Platform.
Your next project
Planning a similar Shopify migration?
Tell us what you are moving, what must be preserved, and where the current platform is holding the team back.
