1 December 2023 / Accessibility

Embracing WCAG standards: Spell & Sell’s key to digital accessibility in e-commerce

E-commerce accessibility

In today’s interconnected world, digital accessibility stands as a cornerstone of inclusivity, ensuring that all individuals can access and utilize digital platforms and products regardless of their abilities or means.

However, a staggering number of over 1.3 billion people worldwide face significant disabilities, and yet, only a mere 3% of the internet is currently accessible to them. This disparity underlines the urgent need for change.

Among the domains that urgently require accessibility prioritization, e-commerce takes center stage.

The role of accessibility in e-commerce

By catering to the diverse needs of customers with disabilities, e-commerce businesses can enhance their brand reputation, expand their customer base, and foster a more equitable digital society. Spell & Sell is at the forefront of embracing the Web Content Accessibility Guidelines (WCAG) standards to foster a more inclusive digital landscape in the realm of e-commerce, all through the following steps:

  • Embracing inclusive design for e-commerce accessibility - At the core of digital accessibility lies the concept of inclusive design, and Spell & Sell firmly believes that it must be at the heart of every e-commerce website development process. By adopting inclusive design principles, we ensure that people with disabilities can effortlessly navigate and engage with our client’s offerings.

    Our approach encompasses clear and intuitive layouts, thoughtful contrast and color schemes, and well-organized content structures that are easy to follow for all users, regardless of their abilities.
  • Empowering users with assistive technologies - We understand that technology can empower individuals with disabilities and to create an empowering digital environment, e-commerce businesses must prioritize compatibility with assistive technologies.

    At Spell & Sell, we have made it a priority to incorporate accessibility features that work seamlessly with screen readers, voice recognition software, and alternative input devices. This commitment empowers all users to interact with digital content effortlessly, regardless of their unique needs.
  • Clear and engaging content for all - Cognitive disabilities present unique challenges for some users when consuming online content. To bridge this gap, we advocate for clear and concise content presentation in e-commerce. Our strategy involves using plain language, simplified explanations, and breaking down information into digestible sections.

    Not only does this enhance accessibility for users with cognitive disabilities, but it also elevates the overall user experience for everyone, promoting customer satisfaction and engagement.
  • Diversifying content formats - We recognize that one size does not fit all when it comes to content consumption. Therefore, Spell & Sell encourages e-commerce businesses to embrace alternative formats. Offering audio or visual content can be transformative for individuals with hearing or visual impairments, allowing them to access information in a format that suits their needs best.

    For instance, incorporating video content with subtitles and audio descriptions opens up new opportunities for a more inclusive user experience.
E-commerce accessibility lawsuit

The rise of accessibility lawsuits

Recent years have witnessed a rise in web accessibility lawsuits, underscoring the significance of digital accessibility. The surge in these lawsuits can be attributed to several key factors. Firstly, the increasing reliance on digital technology in our daily lives has made it essential for people with disabilities to have access to usable online experiences. As more services and products move to digital platforms, the demand for accessibility has grown exponentially.

Secondly, while the WCAG provides established standards, they have not been officially integrated into Americans with Disabilities Act (ADA) regulations.

This lack of clear, defined regulations for web accessibility in places of public accommodation has led to varying expectations across organizations and industries. Additionally, different U.S. circuit courts interpret the ADA differently in the context of web accessibility, creating conflicting precedents. Some courts hold that an inaccessible website violates the ADA only if it has a physical nexus, while others assert that the ADA applies to internet-only websites.

These discrepancies contribute to the rise of lawsuits as businesses and organizations grapple with ensuring their online platforms are accessible to all.

Spell & Sell’s accessibility solutions

At Spell & Sell, we take digital accessibility seriously and have experienced several success stories by implementing various accessibility standards to protect our clients from potential lawsuits. By prioritizing inclusive design and adhering to recognized accessibility guidelines such as WCAG, we have transformed our clients’ online platforms into user-friendly, barrier-free spaces.

Ensuring compatibility with assistive technologies, providing clear and concise content, and offering alternative formats have been instrumental in enhancing the accessibility of their websites.

As a result, our clients have not only fostered a more inclusive digital environment but also shielded themselves from legal risks and potential lawsuits.

At Spell & Sell, we firmly believe in promoting digital accessibility as a norm of our services, allowing our clients to not only meet legal requirements but also create positive, inclusive experiences for all users.